Omega ambassadors must be such a valued part of the brand
Ariel Adams: Omega has an impressive portfolio of brand ambassadors, many of whom I have had the pleasure of meeting over the years at events such as the recent beautiful gala dinner at San Francisco's De Young museum. Omega ambassadors must be such a valued part of the brand. What is it like to take care of each of them? Omega must have a department dedicated to it. Talk a little bit about what it's like to not only choose the right brand ambassadors, but also how to maintain your excitement.Raynald Aeschlimann: It is a great pleasure to take care of our ambassadors, and it is always a one-to-one interaction, as they are all individuals with specific talents and personalities. Again, it's about building personal relationships.
This takes time and an understanding that all relationships develop and need nurturing. When choosing ambassadors, we look for true individuals who excel in their chosen fields, match the brand's values and have personal integrity.We also love working with those who have a genuine passion for our brand, and we always have replica watches lots of great projects and events, so it's not hard to keep the excitement going. Our ambassadors are inspiring personalities and their excitement for our brand is visible.Ariel Adams: Speaking of brand ambassadors, Omega has been a shining example of the power of popular personalities to educate the world about great timekeeping products. In short, brand ambassadors are a great way to keep awareness high and strengthen a brand. What I would like to know is what you say to naysayers in the watch industry who feel that brand ambassadors can be a cliché or a bad investment?